Comments on: If you pay your visitors’ salaries, then it pays to optimize http://showmeanalytics.com/2008/12/if-you-pay-your-visitors%e2%80%99-salaries-then-it-pays-to-optimize/ Analytics from the Show Me State Thu, 06 May 2010 07:48:29 -0500 http://wordpress.org/?v=2.8 hourly 1 By: angie http://showmeanalytics.com/2008/12/if-you-pay-your-visitors%e2%80%99-salaries-then-it-pays-to-optimize/comment-page-1/#comment-51 angie Mon, 30 Mar 2009 12:00:07 +0000 http://showmeanalytics.com/?p=5#comment-51 Are any of those tasks identifiable by URL? If so, then no additional tagging would be needed... you can set up "goals" or "conversions" based on the URL. Content groups can also be used to pull together similar activities (e.g. all the URLs that match pattern X represent proposal downloads, URLs match pattern Y represent a client find in CRM) for easier tracking. I've got one content site for which I'm using logfiles (no tagging at all), and I'm able to track success metrics in that manner pretty well. Even if there isn't a "thank you" page for every transaction, you can pick the URL that's furthest along in the process so you have something to look at. It's not perfect, but you can often still get some valuable insights. Are any of those tasks identifiable by URL? If so, then no additional tagging would be needed… you can set up “goals” or “conversions” based on the URL. Content groups can also be used to pull together similar activities (e.g. all the URLs that match pattern X represent proposal downloads, URLs match pattern Y represent a client find in CRM) for easier tracking.

I’ve got one content site for which I’m using logfiles (no tagging at all), and I’m able to track success metrics in that manner pretty well. Even if there isn’t a “thank you” page for every transaction, you can pick the URL that’s furthest along in the process so you have something to look at. It’s not perfect, but you can often still get some valuable insights.

]]> By: Peter German http://showmeanalytics.com/2008/12/if-you-pay-your-visitors%e2%80%99-salaries-then-it-pays-to-optimize/comment-page-1/#comment-39 Peter German Thu, 12 Mar 2009 15:42:23 +0000 http://showmeanalytics.com/?p=5#comment-39 In my ideal world, I would love to be able to track end tasks that have been completed by users. It would provide an understanding of what tasks people are completing in their usage. I would love to be able to say: In the month of February, our portal serviced: -3809 requests for payroll information -202 proposal were downloaded -312 new client were found from our CRM -etc. IMHO keeping track of these behaviors relates more specifically to a portal's value. Unfortunately to do so, our portal would require extensive tagging, which is not a high priority. In my ideal world, I would love to be able to track end tasks that have been completed by users.

It would provide an understanding of what tasks people are completing in their usage. I would love to be able to say:

In the month of February, our portal serviced:
-3809 requests for payroll information
-202 proposal were downloaded
-312 new client were found from our CRM
-etc.

IMHO keeping track of these behaviors relates more specifically to a portal’s value.

Unfortunately to do so, our portal would require extensive tagging, which is not a high priority.

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