If you’ve been doing web analytics for any length of time, you’re probably already familiar with the term “conversion” — when someone completes a task of value on your website. But what other metrics can tell you whether your website is healthy?
I was thrilled when June Li emailed to ask if I’d be interested in [...]

I had a chance to chat with Andrew Janis from Evantage Consulting Monday night at eMetrics, and the subject of web analytics + user experience came up. Sorry to say I missed his talk yesterday, but I did get a chance to read his blog post, Five Web Analytics Metrics for User Experience Professionals, where [...]